A comedian's guide to marketing and content strategy - by Papa CJ

Papa CJ runs a workshop for marketeers and brand managers on what they can learn from stand-up comedy. In this workshop he breaks down how comedians look at content strategy and how it applies directly to businesses. Here are some of his broad thoughts on the subject. In addition to being a professional stand-up comedian since 2004, Papa CJ holds an MBA with a specialisation in Strategic Brand Management from the University of Oxford. He has also worked as a corporate coach and trained over 50 blue chip companies all over the world.

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